Content is king.The right type of content is the most crucial element of successful digital marketing. In the past, if a potential client wanted information on your services he would call your office and engage you or one of your sales team to get the lowdown on your offering. Today, his first port of call is undoubtedly the internet. He’ll search on Google, check out your website and expect to sign up to article updates or social media feeds to find out more. He is checking to see who he could best trust to solve his business problem. He expects to find valuable content. See the change? Your clients are in control and you’d better make sure that the information you put up about your company answers their questions and positions you as the trusted resource they seek.Consumers have shut off the traditional world of marketing. Smart marketers understand that traditional marketing is becoming less and less effective by the minute, and that there has to be a better way.
The continuous process of posting targeted, useful content via social media platforms with the goal of driving qualified traffic to a blog post, website or landing page. For the greatest reach and effect, smart social media marketers create content that is representative of their brand and helpful to their community members.Social media is the term we use to describe platforms that bring people together for the exchange of information. The most popular social media platforms are: Facebook, Twitter,Instagram, Google+, Pinterest, Tumblr, LinkedIn and YouTube.Social Media platforms help you stay connected and constantly understand user preferences, they tend to resonate more with brands and bloggers that are active on Social media because it always adds an element of personal touch.
Good design raises visibility. Even the best campaign only gets traction if it stands out. It has to rise above the noise of all the other competing signals from advertisers and content producers. It then has to catch the attention of the right prospect and hold it. Depending on the goals of your campaign and your target audiecnce, the design required to do this may vary. Does a stark, minimalistic approach resonate with your audience, or is it a flashy, borderline-tacky look and feel that would work best? Whatever it is, great design helps you speak to your prospects in a memorable way, and it stands the best chance of getting your campaign notice,and that's exactly what our creative team here is for, we take time to brainstorm and understand what designs ccan your audience connect with.We prepare innovative campaigns using these designs and in the Digital world how you campaign and project your brand is very important.
PPC is an online advertising model in which advertisers can display ads for their goods or services when users – people searching for things online – enter relevant queries into search engines. Advertisers are only charged when a user actually clicks on their ad, hence the name “pay-per-click.” Due to the nature of keywords and the role they play in paid search, pay-per-click advertising can also be referred to as keyword advertising.Our software and services help businesses and agencies take the guesswork out of pay-per-click advertising so you get more from your marketing budget.
Search Engine Optimization is the process of improving the visibility of a website on organic ("natural" or un-paid) search engine result pages (SERPs), by incorporating search engine friendly elements into a website. A successful search engine optimization campaign will have, as part of the improvements, carefully select, relevant, keywords which the on-page optimization will be designed to make prominent for search engine algorithms. Search engine optimization is broken down into two basic areas: on-page, and off-page optimization. On-page optimization refers to website elements which comprise a web page, such as HTML code, textual content, and images. Off-page optimization refers, predominantly, to backlinks (links pointing to the site which is being optimized, from other relevant websites).
Conversion Rate (CR) is a key metric in ecommerce as it reveals the percentage of your site’s total traffic completing a specific goal. The higher the conversion rate the better. Conversion rate optimisation (CRO) is the process of optimising your site to increase the likelihood that visitors will complete that specific action.Conversion Rate Optimization Is… A structured and systematic approach to improving the performance of your website Informed by insights—specifically, analytics and user feedback Defined by your website’s unique objectives and needs (KPIs) Taking the traffic you already have and making the most of it.